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Cookies, web analytics and social media

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We want to optimize your user experience on our website and therefore use cookies, web analysis services and social media plugins according to Art. 6 (1) f GDPR.

For this we use various cookies and services to guarantee the full functioning of our website and to make it as informative and user-friendly as possible for you. It is very important to us that you can surf comfortably on our website, which is why we are constantly trying to improve it, for example by saving your settings and filling in forms automatically so that you do not have to enter the same data every time. We also think it's important that you only see content that you are really interested in and that makes your online experience easier.

However, we will process your personal data carefully. Below you will find all the details about the use of cookies and services on this website. Of course you can disable all cookies and services if you wish. To do this, block or delete the cookies via your browser or disable them separately by installing an opt-out cookie or following a link. Remember to disable this option on all browsers you use. If you delete all cookies in your browser, this also affects the opt-out cookie.

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Functional cookies

Cookies are small text files that the websites you visit leave on your computer, so that any settings or other changes you have made are saved on your next visit.

These functional cookies ensure that our website functions correctly. These cookies are stored for a maximum of two years – and then automatically deleted. The following functions are possible with these cookies: ​​

  • save settings such as language, location, number of search results, etc.;

  • save settings for optimal video playback, e.g. the desired buffer size and your screen resolution;

  • remember your browser settings so that our website is displayed optimally;

  • load the website completely so that the website remains accessible;

You can prevent these cookies from being stored or delete cookies that have already been stored. More details about this are available from the manufacturer or the Help section of your browser. We remind you that some functions on our website will either no longer be available or will only be available to a limited extent if you refuse these functional cookies.

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Analysis services for statistical purposes

In order to determine which content you appreciate most on our website, we continuously record the number of visitors and the most visited content. We use the data we collect for statistical purposes such as:

  • register the number of visitors to our websites;

  • record how long visitors spend on our website;

  • register the order of visits to the various websites;

  • determine which parts of our website require adjustments;

  • optimize the website.

 

We use the following services for statistical purposes; you can disable them by installing an opt-out cookie or following a link:

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Google Analytics

Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies to enable the website operator to analyze how users use its site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google will truncate your IP address in member states of the European Union or in other states that pre-shorten the Agreement to another controller. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. The stored Google Analytics cookies are automatically deleted after 14 months.

click on  https://www.google.com/analytics/terms/gb.html  and  https://policies.google.com/?hl=en  for more information about the terms of use and data protection.

Click on the following link to download and install a browser plugin to disable Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en.

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Google Maps

Google Maps API is a map service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. We use Google Maps API to display an interactive map and create directions.

When you use Google Maps, data about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

click on  https://www.google.com/intl/eng_eng/help/terms_maps.html  and  https://policies.google.com/privacy?hl=eng  for more information about the Google Maps privacy and terms of use.

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Marketing Services

We use marketing services to provide you with attractive offers from ourselves or from third parties. For this purpose, we display advertisements through advertising partners or networks that use third-party cookies. These are activated when you visit our website and are only read by the respective advertising partner. We also want to show you ads that appeal to you. For this, we use retargeting on our website to ensure that the ads are tailored to your interests. The cookies that are temporarily stored for this purpose allow our retargeting partners to recognize visitors to our website under a pseudonym and only show those products that our visitors are interested in.

No personal or sensitive data is stored in the cookies of our retargeting partner. And the data collected will not be merged with data that allows us to identify our visitors.

For example, with these services we can:​

  • see the number of page views of our website;

  • track internal searches;

 

We would nevertheless like to point out that if you disable these services for marketing purposes, you will still see advertisements. These advertisements can, for example, be adapted to the content of the website. You can compare this type of content-dependent internet advertising with advertising on television – for example, if you watch a program about cooking, you often see advertisements about cooking products in the respective commercial breaks.

We use the following services for marketing purposes; you can disable them by installing an opt-out cookie or following a link:

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Facebook 'visitor action pixel'

The 'visitor action pixel' is a tool of Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Based on website visits and surfing behaviour, we can use this tool to determine target groups for advertising on Facebook, so-called 'Facebook Ads'. We also use this tool to measure the effectiveness of online marketing. For example, we can track the actions of users after they have viewed and/or clicked on a Facebook ad and then placed an order.

As soon as you access the website, the pixel is integrated directly by Facebook and a cookie may be stored on your device. If you then log in to Facebook or if you are already logged in to Facebook, your website visit will be noted in your profile. The data collected remains anonymous, which means that we cannot see the personal data of individual users, nor link them to other information about a user. However, this data is stored and processed by Facebook so that a conclusion on the respective user profile is possible. Data processing by Facebook takes place in accordance with the  Facebook's Data Use Policy.  If you do not have a Facebook account, this data processing has no impact on you.

To disable the Facebook 'visitor action pixel', click  here.

 

Social Media Plugins

Our website includes social media plugins from various social media so that you can connect to social media channels. These plugins are identified by a logo or the words 'social plugin'. The integration of the plugins is done via AddThis.com, a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

To protect your privacy, we integrate social plugins with the technical solution that prevents data (such as an IP address) from being sent to AddThis.com or social networks when you access our website. The social media plugins are only activated with the first click. As a result, your browser will search for plugins from AddThis.com's servers and provide them as part of our website. Information (eg an IP address) is forwarded to AaddThis.com and social networks. In addition, AddThis.com may store cookies or so-called 'web beacons' on your computer.

Only by clicking a second time on the social media plug-ins you can fully use the distribution function (eg the 'Like' button). If you are a member of a social network and click on the respective plugin, the social network provider can link information about your visit to our website in your profile. Please inform yourself about these features with the providers of the social networks you use.

For more details on how AddThis.com works, please refer to the privacy policy and privacy information of the providers of the respective social media plugins.

The following social media plugins are integrated into our website:

  • Facebook 'Like' / 'Share' buttons 
    Provider: Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
    Privacy Policy Facebook

  • Google+ button
    Provider: Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA
    Privacy Policy Google+

  • Social plugin Instagram
    Provider: Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA
    Privacy Policy Instagram

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